Christopher Dreiling · AI Marketing & Content Strategist
9+ years in B2B and B2C marketing, and an AWS Certified AI Practitioner now building AI tools — campaign generators, content repurposing pipelines, SEO automation — that turn generative AI from a buzzword into measurable workflow gains of 65–95%.
Every project below is a working application — not a notebook, not a slide. Each was built to attack a specific marketing workflow bottleneck I’d lived through. Click through for a walkthrough.
A web app that turns a single product input into a research-backed campaign — subject line, preview text, body, and CTA — in under a minute, with 10+ audience-segment variations from structured prompt templates.
A Python/boto3 pipeline that calls Claude Opus 4.7 and Amazon Nova Lite simultaneously through AWS Bedrock to generate and compare ad copy, taglines, and social posts. Authenticated via IAM, deployed via the Converse API.
From a single keyword to a complete SEO brief — search intent, H1/H2 structure, meta description, content angle, word count — in under two minutes. Validated across 10 keywords across 3 industries.
Give it a topic. It searches the web, writes a source blog post, and simultaneously spins it into a LinkedIn post, an X thread, an email, a video script, and an FAQ. Six publish-ready pieces in under two minutes.
A 32-asset audit of Sideshow Collectibles, XM Studios, and Prime 1 Studio analyzing tone, themes, content types, posting cadence, strengths, and weaknesses with Claude. Surfaced 8 category-wide content gaps and 5 ranked strategic recommendations for a new market entrant — delivered as a 9-slide CMO-ready deck with an analyst bias-check section flagging blind spots.
I treat every AI tool the same way I’d treat a campaign: start with the workflow it has to replace, build something working in a week, then measure whether it actually saved time.
Sit with the marketing team. Time the manual baseline. Identify steps where prompt engineering plus structure beats ad-hoc human effort — and where it doesn’t. Cost-out and quality-out targets set up front.
Prompt templates with explicit constraints, a thin API wrapper (Claude, AWS Bedrock, or both), and a simple UI. No dashboards, no abstractions — a single button that does the job end-to-end, deployed somewhere a marketer can actually use it.
Timed manual vs. automated runs across multiple inputs. Quality checks against pre-set criteria. If the numbers don’t move, the tool gets rebuilt or killed. Every project on this site cleared that bar.
Designing and building AI-powered marketing tools applied directly to team workflows, translating generative AI capabilities into reusable prompt templates, evaluation criteria, and campaign-ready content systems.
Delivered monthly and ad-hoc email campaigns to HR departments at 500+ client organizations. Pioneered AI writing tools within the marketing team to streamline copy production and reduce campaign turnaround time.
Owned end-to-end digital strategy for a niche e-commerce brand across consumer and business fleet segments. Co-developed go-to-market strategy with the President and VP of Global Sales. End-to-end email — newsletter, promotional, triggered — growing engagement through segmentation and A/B testing.
Embedded digital marketing and content services for small businesses and startups — site architecture, communication strategy, SEO audits, and on-page optimizations that improved landing page conversion rates.
Led a complete website redesign improving the member experience for 15,000+ agents; supported digital outreach via social, email, and engagement reporting in Real Magnet; managed ongoing site content in Sitefinity CMS.